1. Look for new places to market your products.  You can find websites, businesses, publications, and periodicals where  you might advertise, run articles, or reach new prospects.
2. Brainstorm new product ideas. When you see a greater slice of data about who is searching for what, you can come up with good ideas for needs not being met.
3. Get a ton of new content.  You can find public domain material (yours for the taking and using), news items, new research publications, and much more, from which to draw info for blogs, ezines, email newsletters, and site content pages.  The deep web has usually higher quality material, without the ads, white noise, etc.
4. Locate top quality sources for your research.  Academicians, federal and state government researchers, think tanks, nonprofits and more have their experts publishing research reports, theses, and other information. You can find primary research and experts to help you with your projects.

This is just a sample, once you start digging you’ll have many more ideas for concrete uses of this authoritative information, from the quality sources that make up the deep web.

Using these surface web sites also means you’ll be slogging through tons of web sites that are mostly junk – Google for example has tripled in size from a year or two ago but it’s mostly all the new blog postings!

This is not where you’ll find cutting edge content.

It can also be extremely frustrating to try to cut through all the tee vee culture, movie star news and “people” magazine type junk, not to mention po*rn or other adult content.

If you know how to find the right content, and the best results for your search, you’ll be able to give your clients what they want, develop incredible business products, find business partners and learn what your competition is up to.  If you take the time to learn how to navigate The Hidden Web, you’ll be able to acess this incredible treasure trove.

Don’t wait for Google to figure it out – you can find invisible web resources today…

• Google aims to penetrate Deep Web with HTML forms crawling [via Zemanta]

And guess what? Luckily for the smart researcher, marketer, or product developer, nearly 95% of this content is accessible by the public, for free! If, that is, you know where to look.

There is an amazing wealth of ideas here, for new hot products, for high-quality market research and analysis by academic experts, massive stores of government information, both national and international, and tools for finding detailed information on competitors – both their businesses and their personal information, scary as that may sound. And that’s just the beginning; there are materials available to the public for the taking, in the public domain, which you can use to create new and valuable content for your customers.

If you have an ounce of creativity, just try scanning these sources for one of your market niches, and you will begin to see the possibilities immediately. It’s an instant brainstorm!